• Adelquis and the Gratitude of his Constituents

    Adelquis and the Gratitude of his Constituents

  • José Martí Plaza, In the heart of Las Tunas (Photo Gallery)

    José Martí Plaza, In the heart of Las Tunas (Photo Gallery)

  • Good Practices in Assisted Reproduction

    Good Practices in Assisted Reproduction

Las Tunas News

Patria Colloquium Attended by Media Repr…

A representation of the press and communication media of Las Tunas is attending the third edition of the Patria International Colloquium, which begins today and will be held in Havana...

Construction Materials Company, on New P…

The Las Tunas Building Materials Company is one of the most antiquated in the country, equipped with obsolete technology, so its workers do everything they can to fulfill their contracts...

Lay Judges Are in Invested in Their Post…

All the pre-candidates for lay judges, including those of the Military Court, presented to the municipal assemblies of the People’s Power in Las Tunas received the approval of the delegates...

The Harvest at the Antonio Guiteras Suga…

Continuing to implement alternatives that contribute to improving staff service, fundamentally concerning food in the mill's dining room and cafeterias, and strengthening control to increase the use of agricultural and...

Plant Health in Las Tunas, the Struggle …

Three research projects focused on pest management and biological analysis in the agri-food system are among the priorities of the Provincial Laboratory of Plant Health in Las Tunas this year.

Las Tunas Women Farmers, from Passion to…

Mileidy Crespo Pérez, Addys Oliver Moreno, and Moraima Martínez Reynaldo proudly parade their gender and their peasant roots in the streets of the towns and villages of the province of...

We Recommend

Cuba News

US Raises Millions-Worth Funds for Plans…

United States authorities approved an additional sum of more than 50 million dollars for subversive actions against Cuba, with emphasis on media manipulation campaigns, Cubadebate’s website reported on Sunday.

Artificial Intelligence Focuses Debates …

The 3rd edition of "Patria" (Homeland) International Colloquium focuses Tuesday its panels and keynote speeches on the impact of Artificial Intelligence on the work of media.

Cuba Protests against U.S. Interference

The firm rejection of the interference behavior and the slanderous messages of the U.S. Government and its Embassy in Cuba, regarding internal matters of the national reality, was made known...

Cuba Maintains Popular Commitment to Con…

Cuban President Miguel Díaz-Canel reiterated the will to confront the U.S. blockade and boost the country's economic development; he also reaffirmed the government's commitment to the population.

HeberFeron Drug Improves Life of Albinos…

The use of the drug HeberFeron improves the quality of life of the albinos community in Cuba, the Center for Genetic Engineering and Biotechnology (CIGB) announced today.

Cuba Continues to Work to Clarify Fate o…

Cuba continues to make pertinent efforts to clarify the situation of kidnapped Doctors Assel Herrera Correa and Landy Rodríguez Hernández, whose alleged deaths were disclosed on February 17.

World News

Features

The Observatory reads signals, identifies processes and, based on the experience it accumulates, dares to make diagnoses associated with possible behaviors, patterns, and trends.

The Social Observatory (OS in Spanish) of the University of Las Tunas, created five years ago as an interdisciplinary space in a position to contribute to the effectiveness and efficiency of decisions for the benefit of the university community, is carrying out valuable work of advice, study, and attention to the processes and socio-political climate at the University of Las Tunas.

Las Tunas, Cuba.- With three fundamental areas of work, this body provides theoretical support for the research carried out at the university and calls for a rethinking of categories and concepts in the face of new political, ideological, technological, and communicational contexts in which it is urgent to be better informed.

At the same time, it places this knowledge in the practice of training in values or in the extension activity itself, while at the same time, it has a direct anti-subversive dimension as a barrier against the attacks on Higher Education in Cuba and the efforts to misinform and influence the young population of the island.

Doctor of Philosophical Sciences Carlos Alberto Suárez Arcos, who coordinates this work team, recently told the newspaper Granma that "the Observatory reads signals, identifies processes and, based on the experience it accumulates, dares to make diagnoses associated with possible behaviors, patterns, and trends, which have associated consequences in terms of memory, the senses, ideology, politics, and communication.

"Let's bear in mind that Professor Fernando Buen Abad speaks of a social cyber autism and, understanding in depth the reason for this definition, we understand that the battle that is being fought at the moment is to attract the senses, to get the attention of the subject, and this implies exciting, motivating, breaking with the traditional nature of the processes. Incorporating new dynamics," he explained.

As an example of the activity undertaken, the Observatory of the University of Las Tunas, together with students from the Law course, worked on the dissemination, analysis, and understanding of the national election process, actions previously developed in the municipal elections, the referendum on the Family Code and even during COVID-19.

During intense legislative work, OS experts also contributed to the Law on Symbols, the Law on Fishing and Social Communication, and in the future, they plan to contribute to this area in the community environment, as proposed in the last of these legislative norms.

"Although the origin is determined by the improvement of the work in the Ministry of Higher Education, its results transcend the university environment and respond to the President's call for academia to contribute to the dynamization of social affairs. In this sense, some examples include the Communication Development Project. Techniques for the improvement of community communication based on training in values and the history of Cuba."

They also participate in other projects, such as the case of the Methodological Design of the multidimensional vulnerability index, which is governed by the Ministry of Labor and Social Security and by which social workers are trained and interact with people without employment and students, together with other problems.

In the same way, the Observatory coordinates the national project Political Communication. Theory and praxis for party and governmental management of ideological processes, which opens horizons for an increasingly important exercise in this field of exchange with the people.

To counteract the media and cultural campaign against Cuba, the modeling carried out by the OS also favors the human and sustainable development of society and, at the same time, is of great value amid a digital ecosystem in which the national reality is constantly misrepresented.