The more than 70 establishments of Commerce and Gastronomy of the municipality of Manatí have the basic infrastructural conditions for commercialization by electronic means of payment, which places the territory as the only one of Las Tunas to reach one hundred percent in the process of digital transformation.

Las Tunas, Cuba.- Roger Luis Nieves Fournier, a specialist in Communication and Marketing of the Commerce Business Group (GEC by its acronym in Spanish) in the province, referred exclusively to the Cuban News Agency that the installation of the QR codes of the Transfermóvil gateway has so far allowed the entry of more than 10,470 pesos (CUP in Spanish).

The GEC is working to develop and implement the digital literacy strategies that Cuban society is experiencing with the use of modern, affordable ways and with the guarantee of a safe service in obtaining products and services in the network of warehouses, cafeterias, and restaurants, Nieves Fournier pointed out.

Manatí also has extra cashier services in its commercial units, with the facility to withdraw up to five thousand CUP, depending on the reservation in the entities, as well as the encouragement to customers who make purchases of the standard family shopping basket electronically, with a three percent discount.

Although the figures do not include the premises in the lease modality or sites that lack support in the wireless signal for mobile telephony, the municipality intends the installation and approval of the basic means for these practices, in line with the reality of its infrastructure and the rise of new economic actors that are part of the current economic maelstrom.

The process of conversion in the commercial and gastronomic network of the province began in 2021, a reality that today positions Manatí and Las Tunas as the two territories with the greatest potential, while Jesús Menéndez, in the north of the province, projects the most unfavorable data, with only about thirty QR codes of the EnZona platform.