The proximity of the 46th anniversary of our newspaper is the pretext to develop various activities; among them, those related to professional development, the offer of communication services, and interaction with readers stand out.
Las Tunas, Cuba.- The most recent was the workshop on Communication and Marketing, attended by representatives and communicators from various institutions, and entrepreneurs.
How do you reach successful communication? How do you achieve a greater reach in social media? These questions animated the presentations of professionals from the media and the exchange with the attendees.
The journalist and Master in Sciences István Ojeda Bello showed the need to plan publications in Internet scenarios and the ability to foresee and anticipate events that could directly or indirectly affect the digital presence of an organization; he urged to know the users of these platforms and ensure the quality of the content.
Elena Diego Parra, Master in Sciences and 26 director, shared with the participants the opportunities the newspaper offers after being included in the experiment that promotes the Cuban public press and the aspiration of turning this institution into a community cultural center.
The wide portfolio of communication services and products of the media was detailed by the deputy editorial director, Master in Sciences Zucel de la Peña Mora, who shared the growth expectations of this group.
There was space for debate; from the audience, experiences were heard on how to maintain a close link with clients and strategies for the design of posts on social media; at the same time, interest was shown for some of the business proposals of 26.
The meeting confirmed that, beyond its platforms, our media intends to provide professional support, its experience, and ways of doing things to society and economic actors, thus communication consolidates its status as a strategic process.